Get the first five buyers without paid ads

The steps

1. 1

   Define one buyer, not everyone

   Pick one type of buyer and one place they already gather: a trade group, a local area, a marketplace, a hashtag.

2. 2

   Build a list of twenty

   Collect twenty real businesses or people with a visible contact route. Every row needs a name, a link and why they fit.

3. 3

   Check the contact route

   Confirm the email or form actually exists. A list of dead addresses is worse than no list.

4. 4

   Write one message that names their problem

   One short paragraph: what you noticed about them, what you would change, and one question. No attachments, no deck.

5. 5

   Send five, then stop and read the replies

   Send five first. If nobody replies, change the opening line, not the volume.