Price your first offer without guessing

The steps

1. 1

   Name the exact outcome

   Write one sentence: who pays, what changes for them, and how they can tell it changed. Vague offers cannot be priced.

2. 2

   List three real alternatives

   Find three things your buyer would do instead — another service, a tool, or doing nothing. Their prices set the ceiling and the floor.

3. 3

   Confirm each price on the provider page

   Only use a price you have seen on the seller's own page today. If you cannot see it, write 'price not confirmed' instead of guessing.

4. 4

   Pick a starting price and a floor

   Start at the lower end of the range you confirmed, and write down the lowest number you would still do the work for.

5. 5

   Write the one-paragraph offer

   Outcome, who it is for, what they get, the price, and how they start. One paragraph, no adjectives doing the work of proof.